Reverse Marketing: Your way to millions

Dear WAHFAQ, What do you think is the quickest and easiest way to make money from a business? In the traditional business mentality, many times companies (or individuals) will create a product or service and then head out to find their customers. They spend way too much time and money trying to convince potential customers that their thingamajig is useful and needed and better than the competition’s thingamajig. Reverse Marketing, however, employs a much simpler approach: find a group of people who have a need, and then fill it. Yes, it seems like this concept would be in Business 101, Read More…

Why businesses fail

Dear WAHFAQ, I want to start a business, but I’m scared to death of failing. At this point in my life, I just don’t have the energy to start something without knowing for certain it will be a success. How can you tell if something will be successful or not? Time and time again, people with good intentions and great ideas fail at creating their own business. How many step back to analyze their failures, re-group and try again?  Success comes to those who are able to push through set-backs and learn from their mistakes. Before you start on your Read More…

Plan your business before you begin

    Dear WAHFAQ, I would like to be my own boss, but I’m having a hard time getting started. I feel like I have so many false-starts and so many different ideas that my friends and family are losing faith that I’ll actually succeed in just one. I know I can be successful, I’m just not sure HOW to do it. How do I get over this hump?   “Plan your work, and work your plan.” — One of my father’s gems…along with “Do your homework” and “Remember the Golden Rule” this phrase has stuck in my head over Read More…